Ad Blocking became a major threat to mobile marketers in 2015, so how can programmatic ads respond to this new level of internet filtering? Will Proops, Global Head of Revenue, Axonix looks at what advertisers and publishers should be looking at to ensure cut through for their mobile campaigns in 2016.
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
From smart sheep to telepathic advertising, technology took us in some strange directions during 2015. In this brave new world of robot chefs, mind-controlled drones and scary AI, we celebrate the weirdest news of the year.
With Amazon opening its first physical store, Apple Pay replacing credit cards and self-updating pricing labels in supermarkets, the worlds of ecommerce and high street retail are becoming ever-more entwined. As part of our review of the year, we look back at the key trends that shaped ecommerce in 2015, including China’s record-breaking ‘Singles day’, … [Read more…]
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]
2015 was the year wearable tech finally took off, with the Apple Watch set to sell 21 million units within its first 12 months. But can it keep up momentum for next year? As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including … [Read more…]
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.
Dr Jarred McGinnis, UK managing consultant at Ontotext, discusses why Accelerated Mobile Pages is a good development, but not nearly enough if publishers wish to maximise their potential.
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school.