Liverpool FC launches new social app ‘LFC Xtra’
Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.
Apple
Guest comment: Why $5m Superbowl ads are still worth it
Last Sunday’s Superbowl on CBS delivered the second highest overnight rating on record for the Super Bowl — behind only last year. With digital ratings expected to shatter records by going free on Apple TV for the first time, Jacques de Cock, faculty member at London School of Marketing, argues why $375m will be spent … [Read more…]
‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks.
Google overtakes Apple as world’s most valuable company
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months.
Samsung brings mobile ad blocking to its browser
Samsung has become the latest player to allow ad blocking by default, pre-installing the filtering software on its latest Android phones.
Mobile ads now account for four-fifths of Facebook ad revenue
A surge in video views that has boosted advertising spending contributing to a bumper final quarter for Facebook.
Revealed: Apple makes more money in 3 months than all of Android’s lifetime
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.
Ad-blocking soars 10% in just 3 months
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Google paid $1bn to be default Apple search engine
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014.
Top search tips: SEO Doesn’t Just Mean Google
Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]