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Apple

Is Facebook working on an Apple TV rival?

February 3, 2017

Facebook is creating a TV application for set-top boxes, working like Apple TV to provide “TV-quality” shows licensed by the company, according to a news report.

Ads, Mobile, Social, Video, Viral advertising, agencies, Apple, brands, content

Google accused of “placing own search ads first”- report

January 23, 2017

Google is using its home advantage to place ads in top position on its search results, according to a new report.

Mobile, Regulation, Search advertising, Android, Apple, BBC, brands

2017 Predictions: Four Ways to Use New Video Technology to Make an Impact

January 17, 2017

With video expected to account for 69% of all Internet traffic this year, the opportunity for brands to improve engagement with their consumers is huge. Sophie Rayers, EMEA Marketing Director at Brightcove breaks down the video trends brands should be looking to capitalise on in 2017.

Ads, Content, Video Amazon, analytics, Android, Apple, apps

Guest comment: Digital platforms that businesses cannot ignore

January 16, 2017

Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.

Ads, Content Amazon, Apple, apps, content, Facebook

Snapchat sets up international HQ in London

January 10, 2017
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.

Mobile, Social advertising, Amazon, Apple, Facebook, global

Alipay sees record number of mobile payments in China

January 10, 2017

Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data.

Mobile Apple, China, financial services, local

Pokémon Go and Mario Run drives App Store sales up 40%

January 6, 2017

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.

Mobile, News Android, Apple, apps, games, Google

The year in review: 16 biggest digital trends of 2016

December 22, 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]

Ads, Content, Mobile, News, Regulation, Search, Social, Video, Viral Amazon, analytics, Apple, apps, behavioural targeting

Little consumer interest in 2017’s hottest digital tech- survey

December 22, 2016

Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.

Ads Amazon, Apple, brands, digital trends, Facebook

Top 10 Tech Trends of 2017

December 21, 2016

Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research.

Ads, Content Amazon, Apple, content, global, technology
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