Ex-Google and AOL alumnus Kate Burns joins SHIFT
Marketing software company SHIFT has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations.
AOL
AOL opens ‘cross-screen’ programmatic ad platform
AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns across all ‘screens’ including TV, video, display and mobile.
C4 and Telegraph sign up for new AOL premium video platform
AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board.
Digital life in 2025: Internet will become ‘like electricity’
Ahead of the Internet’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results.
Digital trends in Germany 2014: Gutefrage and Hubert Burda get biggest growth
Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research.
Tumblr to become Yahoo’s native ad server
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.
New Gmail Tabs: Big Yawn or Zombie Apocalypse for Email Marketing?
Google’s new tabbed inbox automatically sorts a user’s inbox for them- putting commercial messages into a ‘promotions’ inbox. Loren McDonald, Vice President of Industry Relations, Silverpop looks at the implications for email marketers…and if it really will herald the zombie apocalypse.
Adap.tv provides private video ad marketplace for The Guardian
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.
AOL to sell music streaming pioneer Winamp?
AOL is close to selling Winamp to Radionomy, according to news reports, as one of the first music streaming firms looks to find a new lease of life to compete with the likes of Spotify and iTunes Radio.
Cannes Lions 2013- Video highlights from day one
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and Melanie Brown at the MailOnline seminar, the AOL session, Shepard Fairey at Arnold Worldwide, and … [Read more…]