Advertisers now ‘spending 4 times more on Facebook app ads’
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.
Android
Google makes second attempt at mobile payments with Android Pay
Google is launching its second attempt at mobile payments, rolling out a new ‘Android pay’ service across the US this week.
Apple woos Android users with ‘switch’ app and upgrade plan
Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem.
Amazon Prime beats Netflix to offfline viewing feature
Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”.
Right to reply: Usability is transformative; demand is cross-generational
App makers need to recognise a new way of thinking and working on mobile and tablets: “Does it make my life easier?” Alister Esam, CEO, BoardPacks, looks at the usability challenges facing a new generation of users.
Google’s Android Wear app comes to iPhones
Google is rolling out Android Wear app for iOS which will let users pair an iPhone with a smartwatch.
Apple open rates slow across EU as Android on the rise
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.
Google debuts $200 smart home hub
Google has launched ‘OnHub WiFi router’, pitched as an alternative to frustrating home routers that lose connection easily.
Google’s Eddystone a beacon of opportunity in IOT?
Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk … [Read more…]
Google surprise restructure as simple as ABC
Alphabet Inc. is the new parent company in Google restructuring.