Twitter has launched a new web analytics tool, helping site owners keep track of Twitter-driven traffic, as the micro-blooging site looks to appeal to the enterprise segment. Separately, the company also announced plans to expand its Promoted Tweets platform.
Alibaba has launched a new search engine called eTao, as China’s largest e-commerce company looks to take on Baidu in the search market.
With talk of a Facebook Initial Public Offering (IPO) in the near future and rumours of the Facebook community showing signs of plateauing, what are the developments that are we likely to see in the social network’s functionality? Matt Clarke, Chief Technology Officer, Amaze predicts five big changes we can expect to see from the … [Read more…]
Channel 4 is ramping up its audience targeting capabilities in a bid to attract more advertisers to its websites.
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
Choosing the right affiliate marketing partners can be a difficult job for publishers. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, lists 5 key qualities to help the decision making process easier…
In July 2011, UserZoom held the first of its quarterly seminar series, bringing together usability (UX) experts to explore the role of UX, how it can impact effective online business and how it can be developed and improved.
Media and technology ad firm Collective, has made six key hires as it expands in the UK following its acquisition of Web TV Enterprise.