Adobe buys digital ad buying platform Efficient Frontier
Adobe is has bought Efficient Frontier for an undisclosed sum, as the firm looks to boost advertising services.
analytics
Microsoft buys ‘video discovery’ firm VideoSurf to boost Xbox search
Microsoft has acquired US-based video discovery technology company VideoSurf to enhance its Xbox games console.
LBi debuts in Australia with Sydney office
Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.
Harvest Digital builds trading desk on AppNexus
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.
Top 5 browsers: IE dips below 50% for first time as Chrome and Android rise
Worldwide Internet Explorer usage has fallen below 50% if mobile and desktop browsers are both taken into account, according to new research.
Yahoo buys ad technology firm Interclick for £169m
Yahoo has bought ad technology firm Interclick for $270m (£169m), as it looks to boost its ailing online advertising business.
Social analytics platform Socialbakers snaps up Social RSS
Socialbakers has bought Social RSS, as the firm looks to expand its social media and digital analytics tools.
Global social media revenue 'to reach $10.3bn this year'
Worldwide social media revenue is to reach $10.3bn in 2011, up 41% on last year, with ads and games as the key drivers for growth, according to a new report.
Global social media revenue ‘to reach $10.3bn this year’
Worldwide social media revenue is to reach $10.3bn in 2011, up 41% on last year, with ads and games as the key drivers for growth, according to a new report.
Google encrypts search: Will tracking be affected?
Google account holders will now have all their searches encrypted by default for extra security, the company has announced.