1. This is going to affect marketer’ ability to track the effectiveness of their keywords in SEO campaigns – as some of the conversions will appear as (not provided). We’ve been tracking this daily since it launched and we’re currently seeing about 2-3% of daily visits affected (i.e. where the user’s search query is hidden). The full research is here: http://www.analyticsseo.com/not-provided-google-analytics
    Of course this will grow as Google+ rolls-out…..

  2. This move makes little sense if you accept Google’s reasons. It’s going to cost them to run SSL for searches. It doesn’t really increase user privacy because adword data will still report the search term. While it will stop someone spying on your search by monitoring your traffic, that’s very rare and not much use to anyone. In addition, it doesn’t protect you once you click a listing.
    However, what it does do is enable Google to know who you are by name when you search. In the past they could only pin search to the computer. Different people on the same computer and one person using different devices meant they could never build detailed search profiles of individuals. Now Google will be able to build detailed search profiles of named people, which is extremely valuable profiling for all sorts of uses.
    Of course, if that was Google’s real reason, it would mean they were using the excuse of increasing consumer privacy as a cover for doing the exact opposite…

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