Top Android apps by age: Angry Birds more popular with older users
Facebook and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older in the U.S. according to new research.
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The year in digital: Top 150 stories of 2011
To round off the year, we bring you the top 150 stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value of online businesses and the growing regulation to … [Read more…]
Top tips: Online video advertising – 10 predictions for 2012
Online video advertising will see a greater emphasis on engagement rather than clicks, with a bigger slice of the overall marketing budget spend on targeting, analytics and mobile video, according to a new report.
iCrossing picks Weborama for adserving and tracking
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Consumers spent $3.5bn on online video services in 2011- report
Global consumer spend on online video has exploded in 2011, reaching $3.5bn in total for the year, according to new research.
TagMan and AdInsight join forces to combine on and offline tracking
Tag management firm TagMan and call tracking specialist AdInsight have announced a partnership to connect the dots between customers’ complete online journeys and their phone calls to a business.
Measuring social media marketing – ComScore and Buddy Media launch Partnership
Many marketers have been deeply frustrated when it comes to measuring social media marketing in terms of audience reach and engagement. That’s why Facebook fanpage software provider Buddy Media teaming up with audience giant ComScore could become a new chapter in social media marketing measurement. If you’re looking for an online unduplicated reach figure, then … [Read more…]
24/7 Real Media boosts digital video ads with Panache purchase
Marketing technology firm 24/7 Real Media has bought Panache, a provider of digital video advertising fulfillment software and services, for an undisclosed sum.
Google launches YouTube analytics tool
Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched.
Salesforce mixes social media with CRM after Radian6 buy
Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software.