Buddy Media buys Facebook ad firm
Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.
analytics
Top 5 tips: How to lose online customers the B2C way
Getting visitors to a website is only half the battle- converting their visit into a purchase or action is another challenge entirely. John Ryder, client services director, Silverbean, lists the most common website conversion mistakes made by B2B and B2C websites.
Super Bowl: 2.1 million watched online…but total web traffic dips 20%
Over 2.1 million people watched the Super Bowl final online this year, but total web traffic in the US fell by 20%, according to new data.
Dennis Publishing gets social to boost subscriptions
Dennis Publishing is expanding its subscription acquisition programme with Magnetise, and Ten Thousand Hours (TTH).
Deloite’s top digital trends for 2012: Smaller devices, web TV, cloud computing and ‘big data projects’
Demand for consumer technology will soar in 2012, with streaming video and cloud storage being two major tends this year, according to Deloitte.
Ladbrokes hires TagMan for Tag Management
Betting and gaming giant Ladbrokes has hired tag management system TagMan in order to measure and optimize online marketing campaigns more effectively.
Top tips: 4 online retail trends for 2012
As e-commerce and affiliate marketing continues to gather momentum worldwide Penny Mather, Marketing Director at LinkShare, analyses the best performing sectors in LinkShare’s network and reveals four emerging trends that will be significant to retail in 2012.
12 digital predictions for 2012: Personalisation of technology, storytelling, HTML5, and social TV to take of this year
Digital agency Amaze has made its digital predictions for the coming year. It has been an incredible year for digital, with the importance of embedding technology in every single aspect of business even more widely recognised. It’s always exciting to think ahead to the coming year, to predict what digital trends and innovations will become … [Read more…]
UK mobile ad firm StrikeAd expands into Japan
London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
Top 6 tips: 2012 – The Year for Connected TV
Sam Kayum, Managing Director UK at smartclip, explains the top predictions for the rise of Connected TV in 2012.