Visual.ly turns Google Analytics into infographics
Visual.ly has launched a new tool that turns data from Google Analytics into infographics.
analytics
Klout finally debuts business tools for social media measurement
Social analytics firm Klout’s is launching a new platform for businesses, looking to tap into the lucrative ‘big data’ market as brands seek a better understanding of their audiences online.
Searchmetrics expands local search data to 154 cities
Analytics firm Searchmetrics has expanded the localised search data it provides to allow online marketers to analyse search results in 154 cities and 14 countries around the world.
Twitter tool lets advertisers target live TV broadcasts
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast.
Facebook or corporate pages: Which is more important for brands?
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.
Android ‘to overtake iPad tablet market share this year’
The tablet market is set to boom over the next few years, with Android devices poised to overtake Apple as the leading operating system during 2013, according to new research.
Pinterest debuts analytics tools
Pinterest has launched new analytics tools to help businesses monitor user behaviour on the popular online scrapbooking site.
Adobe revamps ‘marketing cloud’
Adobe has provided its customers with new mobile capabilities for analytics, social app development, aimed at smartphone and tablet content, it revealed at its Adobe Summit 2013.
Modern marketing in 2013: How has the profession evolved?
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
Top tips: 5 ways marketers can use marketing automation
As online audiences grow and become more diverse, marketing automation software is becoming ever more important for brands to reach the right people in the right place at the right time. Ahmed Ahmed at Eloqua offers 5 ways that marketers can use these new tools to get the most out of your sales opportunities.