Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.
InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research.
A social media experiment started by a fourth grade teacher from Ontario has shown up in the feeds of 42 million users, according to Twitter analytics specialist SocialBro. The post was retweeted 88,898 times with London the most active city, even though the original post originated in Canada.
Just three days into the 22nd Winter Olympics at Sochi in Russia, there have been 3,389,996 relevant tweets, according to new data.
In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.
Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online.
Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online.
Marks & Spencer and Tesco have ranked best for customer satisfaction on their mobile sites, but may retailers still lag behind on their mobile sites, according to a new survey.
Baby Supermall recently worked with Google to run a targeted AdWords paid search campaign, targeting mothers. This video case study outlines how the baby retailer linked analytics to search with attribution modelling to generate tens of thousands of dollars in additional sales every week.”