Bing Ads creates EMEA insights team to boost search data
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
analytics
IBM boosts IoT tools with Weather Company buy
IBM has bought the Weather Company as it makes gains in its IoT capabilities.
Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
AOL debuts new platform for publishers
AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.
Smart parking bays, electric bikes and Thames-powered heating: London trials smart tech
Using the River Thames to heat homes, testing electric bikes and trialling state-of-the-art smart parking bays are just some of the innovative projects to be put to the test in London as part of a Europe-wide technology drive.
Mobile ad spend trends: Industry moves towards higher quality inventory
Advertisers are seeking higher quality mobile placements to target holiday shoppers, with a 45% rise increase in weekly ‘Private Marketplaces’ (PMP) volume before Black Friday, according to new research.
Netflix customer numbers beat forecasts
Video-streaming company Netflix said its customer numbers surged more than expected last quarter, as it looks to target more affluent international customers.
MediaCom partners Realeyes for ‘emotion metrics’
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
Microsoft reveals Windows 10 usage tracking data
Microsoft has revealed what Windows 10 user activity is tracked via its new operating system (OS), Windows 10.
European app trends: The year of the emoji
Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry.