Mobile and app user experience is now more important than ever due to Google’s mobile friendly algorithm and the introduction to ad-blockers. James Rosewell, founder and CEO of 51Degrees, looks at how to optimise the experience for every single user no matter what device they are using.
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.
Marie Despringhere, UK Country Manager, Optimizely, outlines five top tips to help businesses achieve greater Conversion Rate Optimisation success.
Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.
Yet the majority of organisations are treating it with a short term or ‘gimmick’ led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.
Massimo Fubini, CEO and Founder of ContactLab, looks at the need for luxury retail brands to implement the omni-channel experience into their customer engagement strategies.
Stephen Keenan, Managing Director- EMEA Retail, Verizon looks at five key ways they can get ahead of the pack and grab a bigger slice of the digital pie.
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years. New stats look at the biggest successes and failures of the social network.