Influencer marketing trends: Brands failing to ask influencers for analytics data
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
analytics
Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
Multi-tasking Brits embrace mobile working
A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.
Six tech trends for manufacturing, utilities and services for 2018
Graeme Wright, CTO for Manufacturing, Utilities, and Services at Fujitsu UK, shares his six trends for manufacturing, utilities and services in 2018.
App trends: With captive mobile audiences, new app growth stagnates
Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.
Obituary: Nicky McShane (Iapino)
Nicky McShane (Iapino), one of our industry’s most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
LinkedIn reveals the most influential voices of 2017
LinkedIn has revealed the 2017 Top Voices; the coveted list of LinkedIn Influencers and members that celebrates those making the biggest impact on the platform.
Five predictions on how we engage with companies will change in 2018
2018 is likely to see a number of emerging technologies, such as chatbots and voice biometrics, become more mainstream. Robert Weideman, Executive Vice President & General Manager, Nuance Enterprise Division shares his predictions for how that will change the customers experience.
‘Digital Fragmentation’ poses new challenges to global growth
A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.
Top tips: Clarifying digital transformation – before it’s too late
With DX beginning to suffer from the same over hyping that has beset far too many IT industry innovations, Peter Ruffley, Chairman at Zizo, insists it is time to take a step back and achieve some clarity in the DX strategy.