analytics Archives

Marketers ‘are underestimating customer brand loyalty’

January 25, 2019

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

Guest comment: 7 trends shaping ecommerce in 2019

January 25, 2019

With another potentially banner year for online retail just beginning, Jordan Pini, head of e-commerce EMEA at media agency UM, has identified the seven strategic trends for e-commerce that retail brands need to grasp in 2019.

Analytics Intelligence partners Tealium to offer clients AI-powered ad tech

January 25, 2019

Analytics Intelligence has partnered with Tealium to provide its clients with a way to standardise, enrich, distribute, and activate customer data in real time.

Top big data tips: Overcoming marketing isolation

January 24, 2019

Marc Ramos, Chief Marketing Officer, SplashBI discusses how CMO’s and marketing teams can overcome the data silos found within sales and marketing teams, which are currently damaging morale and contributing to employee churn. Not only this, but without a complete view of the sales and marketing funnel, the gains in reputation and corporate value could … [Read more…]

Urban Airship boosts mobile engagement tools with Accengage purchase

January 21, 2019

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

January 9, 2019

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

Top 20 marketing ‘nightmares’: What keeps CMOs and brand managers up at night?

January 8, 2019

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

Microsoft takes on Amazon Go with Kroger ‘smart supermarket’

January 8, 2019

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

Social commerce to support the multi-tasking, multi-asking customer

January 8, 2019

Ray Nolan, CEO of eDesk by xSellco, discusses the phenomenon of ‘multi-tasking, multi-asking’ customers who have access to so much information, yet somehow have more customer service questions, and how a more personalised ecommerce experience can manage this.

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.