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Amazon

Top ecommerce tips: Driving profits for Prime Day and beyond

July 5, 2017

On the 11th of July, Amazon will kick off its annual Prime Day. For Amazon sellers everywhere, the 30-hour event promises to be bigger than ever. Prepare now in order to make the most of the ecommerce giant’s shopping extravaganza. Here, Adam Joseph, Director of Client Services at ChannelAdvisor, sheds light on some of the … [Read more…]

E-commerce advertising, Amazon, brands, content, ecommerce

Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption

July 3, 2017

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.

Ads, Mobile, News advertising, Amazon, apps, brands, content

Amazon Prime Day revealed (as it woos new members with subscription discount)

June 30, 2017

Amazon has revealed that its third annual Prime Day will take place on and around 11th J?July 2017, enticing new members with a reduced subscription fee.

E-commerce Amazon, infographic, music, UK, video

Mobile app performance remains a problem a decade after iPhone launch

June 29, 2017

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.

Mobile Amazon, Apple, apps, brands, media

Cannes Lions 2017: The year of the chatbot invasion

June 26, 2017

As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes.

Ads, Mobile, News advertising, agencies, Amazon, apps, content

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

June 22, 2017

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day.

E-commerce Amazon, ecommerce, infographic, retail

Online reviews boost sales (even if they’re negative)

June 21, 2017

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

E-commerce, Social Amazon, analytics, brands, global, marketing

Path to purchase: New study shows how brands can “beat Amazon at its own game”

June 21, 2017

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

Ads, E-commerce advertising, Amazon, brands, digital marketing, ecommerce

Retail earthquake: Amazon buys Wholefoods for $13.7bn

June 19, 2017

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.

E-commerce Amazon, France, retail, technology, UK

Video trends: Teens switching from live TV to ‘on demand’

June 16, 2017

Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.

Mobile, Video, Viral advertising, Amazon, Apple, brands, content
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