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Amazon

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

September 4, 2018

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

Ads, Content, E-commerce, Video Amazon, Apple, content, infographic, media

Summer sales: 5 ways to make shoppers stay and spend up

August 31, 2018

As stores clear out their summer stock ready for autumn, competition is fierce. Steve Richardson, UK & MEA Director at ShopperTrak, looks at what can retailers do to stand out and generate as many conversions as possible.

E-commerce Amazon, analytics, local, marketing, mobile marketing

Guest comment: Industry 4.0 and the Regulation of Artificial Intelligence

August 30, 2018

AI’s true growth may not be in commercial or marketing sectors, but in manufacturing. Oliver Rickett, Solicitor, and Caroline Churchill, Partner, at law firm Womble Bond Dickinson looks at where AI regulation might be implemented and, specifically, what impact both AI has, and its regulation would have, on the manufacturing industry and what role the … [Read more…]

News, Regulation Amazon, Apple, global, government, marketing

Facebook takes on Netflix and YouTube with ad-funded video platform

August 29, 2018

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

Ads, Content, Mobile, News, Social, Video advertising, Amazon, Australia, BBC, brands

Web filtering in the workplace: Is your message getting through to buyers?

August 29, 2018

Employees across Europe and the US are spending at least four hours per week, the equivalent of 26 workdays per year, on websites completely unrelated to their job. Peter Tsai, senior technology analyst at Spiceworks, looks at how businesses can boost security and increase productivity by filtering websites in the workplace.

News, Regulation advertising, Amazon, content, eBay, Europe

Flexible finance: a key differentiator for online retail

August 23, 2018

How can retailers stand out in ecommerce against the might of Amazon? Rob Cottingham, credit director at consumer finance specialist, Duologi looks at how offering flexible payment options can help to build repeat custom and create brand loyalty.

E-commerce Amazon, brands, ecommerce, retail, UK

Budgeting for Brexit: Most shoppers expect high street price surge next year

August 22, 2018

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

E-commerce, News Amazon, apps, brands, Google, retail

The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

Content, Mobile, News, Video advertising, Amazon, apps, content, Facebook

Walmart completes FlipKart purchase: Rival Indian traders plan shutdown protest

August 21, 2018

Walmart has finalised its $16bn acquisition of Indian online retail giant FlipKart, as the US supermarket chain looks to take on Amazon in one of the largest growing markets in the world.

E-commerce Amazon, ecommerce, global, government, India

Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping”

August 17, 2018

The winter holiday season has already begun across the globe, with 48% of shoppers admitting that they have already started buying presents for the holidays.

E-commerce Amazon, China, content, Europe, France
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