Amazon Archives

Netflix ‘would lose 57% of their subscribers if they added commercials’

January 22, 2019

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

Amazon named consumers’ favourite brand

January 21, 2019

Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.

Generation Z dominates YouTube (while other generations prefer Facebook)

January 18, 2019

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

Microsoft takes on Amazon Go with Kroger ‘smart supermarket’

January 8, 2019

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

Social commerce to support the multi-tasking, multi-asking customer

January 8, 2019

Ray Nolan, CEO of eDesk by xSellco, discusses the phenomenon of ‘multi-tasking, multi-asking’ customers who have access to so much information, yet somehow have more customer service questions, and how a more personalised ecommerce experience can manage this.

Paid search ad trends: What gets people clicking?

January 3, 2019

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves

December 21, 2018

Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.

Wishing you a voice-enabled Christmas?

December 21, 2018

Voice tech trends: users move from awareness to purchase

With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.

Savvy consumers add to squeeze on embattled retailers

December 21, 2018

Shoppers will heap further pressure on retailers this Christmas, as they are more price-sensitive than a year ago and more inclined to spend time researching the best deals.

The year in review: 17 biggest digital trends of 2018

December 20, 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.