agencies Archives

ITV joins up audience data on mobile and smart TVs with Meetrics

June 27, 2019

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.

“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions

June 21, 2019

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

Cannes Lions: Unilever boss warns ‘woke-washing’ hampering brand purpose

June 21, 2019

Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being “polluted” by brands that fail to take real action after making false promises.

Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other

June 18, 2019

Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.

Ad platform Smart gets global activation within Google Display & Video 360

June 13, 2019

Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.

Whitepaper: The rise of data enabled TV advertising

June 6, 2019

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

Amazon plans to deliver by drone within months

June 6, 2019

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

‘Sign in with Apple’: A new hurdle for location services?

June 6, 2019

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.

CrossFit quits Facebook branding them ‘utopian socialists’

May 29, 2019

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”. The move came in the wake of the decision to delete “without warning or explanation the Banting7DayMealPlan”, a group that advocated a diet aimed at eating “food that is as close to … [Read more…]

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

May 24, 2019

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.