LBi and Service2Media to deliver mobile apps
Global marketing and technology agency LBi has signed a partnership deal with Service2Media, leading provider of advanced app solutions for mobile devices.
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Right to reply: Reading between the lines of affiliate marketing surveys (Part 1)
As digital marketing grows at a rapid pace, how is affiliate marketing changing, and what does the current data tell us? In the first of a two-part series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, takes a closer look at three recent industry surveys, to see where affiliate marketing is heading.
Sony and IPC amongst brands first to sign to Collective’s premium video ad exchange
Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform.
12 digital predictions for 2012: Personalisation of technology, storytelling, HTML5, and social TV to take of this year
Digital agency Amaze has made its digital predictions for the coming year. It has been an incredible year for digital, with the importance of embedding technology in every single aspect of business even more widely recognised. It’s always exciting to think ahead to the coming year, to predict what digital trends and innovations will become … [Read more…]
UK mobile ad firm StrikeAd expands into Japan
London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
Top 14 viral videos of 2011: Royal weddings, zombies and muppets top list
2011 was a great year for viral marketing case studies. The entertainment bar is getting ever-higher, making viral marketing briefs among the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s … [Read more…]
Acquisio expands performance media platform into Europe
Performance media platform Acquisio is building out its EMEA offering and operations.
iCrossing picks Weborama for adserving and tracking
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Top quarter of ads ‘2.5 times more likely to engage users than average’
Consumers are 2.5 times more likely to engage with ads that performed in the top 25%, with a dwell rate of 16%, as compared to ads in the benchmark average, according to new research.
Measuring social media marketing – ComScore and Buddy Media launch Partnership
Many marketers have been deeply frustrated when it comes to measuring social media marketing in terms of audience reach and engagement. That’s why Facebook fanpage software provider Buddy Media teaming up with audience giant ComScore could become a new chapter in social media marketing measurement. If you’re looking for an online unduplicated reach figure, then … [Read more…]