Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar.
This month saw Facebook open its social network to third party ad platform sfor the first time. Tim Cross, display director at NetBooster, looks at how advertisers can capitalise on this huge new market of 600 million users, while the social network’s investors now have a new line of clear revenue.
Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México).
Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media.
Microsoft’s advertising arm is working with Adform to run more interactive display marketing campaigns across traditional, video and mobile platforms.
With the EU Cookie Directive coming into force, digital marketers and retailers from all areas of the industry are going to have to ensure they comply, while still aiming to gather valuable data on online behaviour. Mark Haviland, MD at Rakuten LinkShare, explains what this means for the industry.
Performance marketing and technology company Tradedoubler has launched a campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.
Facebook advertising formats are changing again, and so is the way you buy them. As the social network continues to evolve, the premium Facebook advertising formats can now be bought online through simple self-service tools. Facebook will only unlock greater monetisation of its ad platform if it removes the bottleneck, and this is a good … [Read more…]
Digital marketing budgets continue to rise in tough times while a lack of in-house expertise leaves business relying on agency insights, according to the results of a new UK survey looking at the search marketing industry.
Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.