agencies Archives

Facebook losing younger users in Germany and France

August 20, 2019

eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms.

4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers

August 14, 2019

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

AOP teams up with Fenestra for programmatic transparency drive

August 7, 2019

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

Sizmek sells Peer39 to group of industry veterans

August 5, 2019

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

Guest comment: The mechanics of a football shirt prank

August 2, 2019

Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.

The rise of esports: a billion dollar industry [INFOGRAPHIC]

August 2, 2019

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

Fiverr matches up freelancers with virtual agency platform ‘Studios’

July 30, 2019

Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.

TV analytics trends: Advertisers now opting for daytime slots over primetime

July 30, 2019

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.