More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, accordiong to new research.
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed.
The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research.
Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online.
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.
There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research.
Ad technology provider Exponential Interactive is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage, featuring Bill Gates and film producer Lord Puttnam.
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range.
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.
People are more likely to trust banks to protect their data than politicians, security agencies, mobile phone companies or online and social media providers, according to the findings of a new poll.