Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research.
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey.
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come, and why more brands will be adding Facebook to their media plans.
The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side.
The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research.
Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.
Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report.
Apple is expanding its presence in the growing ‘internet of things’ market with a new software platform that could turn the iPhone into a remote control for lights, security systems and other household appliances, according to a news report.
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money.