It is a given that content campaigns perform better when backed up with great research; but while this form of research delivers a successful one off campaign, it fails to address the strategic issues that marketing agencies should be considering. Jane Hales, Managing Partner at Sapio Research, explains the importance of using exploratory research to … [Read more…]
The largest number of visits to Amazon were on Cyber Monday, not Black Friday, attracting 41 million UK visits over the biggest shopping weekend of the year, according to new research.
IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.
Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.
The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.