Clicksco debuts AI-based audience management platform
Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
agencies
Younger audiences ‘moving off Facebook’
Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.
South Africans ‘best salespeople in the world’ ahead of USA and UK
South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.
Viewability ‘strongly tied to online conversions’
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.
Facebook and Twitter unveil plans to tackle ‘fake news’
Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.
Damn lies and statistics? Only 5% think current digital ad research is adequate
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.
Sports streaming firm fuboTV taps SpotX for programmatic marketing
Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.
Nielsen to measure YouTube mobile app usage
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.
Two thirds of Brits say ads are more intrusive than three years ago
Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.
Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.