agencies Archives

Guest comment: Why recruiters need to embrace the gig economy

August 16, 2018

From Uber to TaskRabbit, the gig economy is changing the way we work and use services at an impressive rate. Steve Thompson, Managing director at Forward Role Recruitment looks at why recruiters need to embrace the gig economy now more than ever.

Mars pulls all ads from YouTube amid drill music controversy

August 7, 2018

Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

Switzerland digital trends: More than half of social network users on Instagram

August 3, 2018

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.

Working together for powerful results: what programmatic in-housing really means

August 1, 2018

Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

July 26, 2018

Mobile creative demand side platform TabMo has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences.

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

July 25, 2018

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

Businesses increasingly confident their digital marketing ‘achieves sales goals’

July 24, 2018

Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.

Facebook investigates Crimson Hexagon over data policy concerns

July 23, 2018

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year

July 20, 2018

In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research.

Half of marketers believe they ‘lack training in key skills for future’

July 20, 2018

Half of marketers (49%) have not received training in the key skills they believe are essential to their career progression and future in the industry, according to new research.