Retail drives digital ad spend in Germany
The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.
advertising
41% of marketers ‘intimidated by mobile programmatic’
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Former Google director launches “Consumer Prediction Platform” for more relevant ad reach
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
TV giant FremantleMedia begins video ad push with Spot X
Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
PC search trends: Bing catching Google in UK with 25% market share
The Bing Network now accounts for over a quarter (25.1 per cent) of the UK PC searches, catching up with Google, according to the latest figures from comScore.
TFL denies plans to sell London tube passenger’s wi-fi data to advertisers
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car
Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.
YouTube boosts personalisation with four new tools for advertisers
Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.
Is Google about to split its shopping service to comply with EU?
Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.