Alphabet profits lower than expectations amid rising costs
Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.
advertising
Winter Olympics 2018: Live streaming and ad spend set to soar
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Digital publisher revenue and confidence on the up
There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research.
JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.
Viewability ‘strongly tied to online conversions’
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.
Top 10 YouTube ads of 2017
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Ad engagement ‘boosted by winter chill’
Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising – with travel brands set to win the biggest share of wallet.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
Top 30 countries for growing ad spend: Iran leads the way
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.