Smartphone video becomes fastest growing online ad format
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.
advertising
GDPR awareness gap drops sharply among marketers as deadline nears
Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.
World Federation of Advertisers calls on brands to embrace culture of data transparency
WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.
Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy
The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.
Chrome browser blocks auto-playing videos with sound
Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.
People spending less time on Facebook and more time on Google
Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.
Guest comment: Is Vero a flash in the pan or major challenger to the social media status quo?
Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.
How Paris turned Millennials into ambassadors for the city
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
B2B video marketing trends: firms challenge publishers to help them do more
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.