According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.
There has been a rise in the number of brands wanting independent auditing of programmatic advertising. Wayne Blodwell, CEO, The Programmatic Advisory looks at how closely examining the technology, processes, people helps brands to make better use of automated ad buying.
In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.
Following news this week that Facebook is overhauling Messenger to give a “clean” and “fast” user experience, Fran Langham, Marketing Manager, UK at conversational marketing platform iAdvize, looks at what this move from Facebook means for brands.
Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it “cannot be allowed to delete their data history by closing”.
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.
While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.