Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.
Emma Newman, VP, UK, PubMatic, outlines the most effective tactics media sellers and media buyers should employ today to fight not only basic fraudulent activity but the ever-evolving, more complex forms of fraud that bad actors are constantly introducing to the online advertising ecosystem.
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
Recent months have seen voice search hitting the headlines but the platform that’s actually a key driver of search is TV. Kevin O’Reilly, Chief Strategy Officer at TVSquaredexplores the best strategy for driving search marketing goals via TV.
Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.