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Top tips: Why your marketing attribution approach probably needs an overhaul
The majority of marketing attribution approaches are in need of a revamp. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland addresses the different approaches to marketing attribution and the need for breaking away from these traditional approaches through implementing predictive and prescriptive analytics.
Graduate vs. experience: The true cost of recruitment
Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.
Snapchat self-serve ads pay off (despite drop in users)
Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.