advertising Archives

Absolute Radio and Kiss boost digital audio ad platform

August 13, 2019

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Top tips: Why marketers should care about the European heatwave

August 9, 2019

For marketers, warm weather presents an opportunity: the chance to connect with their audiences in a highly relevant way. Timo Kohlberg, Product Marketing Manager, Adobe explore how marketers can use data analytics to enable a reactive approach to customer experience.

What does the WFA’s ‘Voice Coalition’ mean for advertisers?

August 8, 2019

As more people turn to voice search, Wesley MacLaggan, SVP, Marketing at Marin Software looks at what the WFA’s ‘Voice Coalition’ means for advertisers looking to gain consumer attention in the age of the smart speaker.

Peak time TV viewing falls as half of UK households now pay for streaming

August 7, 2019

The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

Scourge of social – saviour of revenue? How older generations are transforming social

August 6, 2019

‘Old’ people can be just as tech savvy as anyone else… and they’re open to advertising, too. As the age demographics of social networks get older, Emily Knox, Head of Social and Content at Tug, looks at how marketers can adapt to the rise of the social silver surfer.

Sizmek sells Peer39 to group of industry veterans

August 5, 2019

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

In-game ad firm Bidstack buys Pubguard to boost ad quality

August 5, 2019

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

Guest comment: The mechanics of a football shirt prank

August 2, 2019

Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.

Pinterest smashes sales expectations as user reach 300 million

August 2, 2019

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.

Intelligent flighting strategies maximise ROI on digital campaigns

August 2, 2019

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.