Brits spend half their time online or watching TV
Britons spend almost half their waking hours watching TV or on the internet, with the rise of smartphones causing a dramatic rise in digital media consumption, according to new research.
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Guest comment: Social gaming: a revolution in online advertising?
How can advertisers best capitalise on web users’ growing use of social games? Gilles Storme, Head of Sales EMEA, RockYou, looks at the rise of engagement advertising…
Right to reply: Consumers should not fear a diet of cookies
The digital advertising industry must tackle misunderstanding with transparency and relevant ads, according to Improve Digital.
Shoppers ‘moving faster than retailers towards mobile web’
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
Shoppers ‘moving faster than retailers towards mobile web’
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
Shoppers 'moving faster than retailers towards mobile web'
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
AOL targets classified ad dollars with launch of 500 local sites
AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content.
Top tips: 6 steps to perfect online video advertising
Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.
Yahoo debuts ad-funded Premier League highlights online
Internet services firm Yahoo has launched its Barclays Premier League online highlight service.
Top tips: Using branded communities to seize control of social media
There’s no doubt that social networks have taken the world by storm during their relatively short existence, emphasised most recently with Facebook announcing its 500 millionth member. And with an ever-burgeoning number of online networks – and active users – many brands are actively seeking to integrate networks like YouTube, Facebook, Twitter and LinkedIn into … [Read more…]