This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews … [Read more…]
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
The News of the World has followed News Corp stablemate The Times behind a paywall, with access to the site now costing £1 for 24 hours or £1.99 for four weeks. Steve Elsham, head of media at SAS UK looks at how newspapers can do more with digital media and their reader data.
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.
Microsoft has partnered with China’s largest online retailer Taobao.com, using Bing to power the web results for its new shopping search engine Etaosite.
With the release of The Social Network this week, retelling the story of Facebook, Experian Hitwise looks at just how popular the world’s biggest social networking site really is.
The Internet Advertising Bureau has partnered with online video and live broadcasting specialist Indigo Papa to launch IAB Player – a B2B video platform designed to drive further education within the media industry and celebrate the breadth of the online portfolio.
Auto Trader has launched a new advertising report that allows its trade customers to calculate their return on investment on adverts placed with Autotrader.co.uk.
Orange and T- Mobile have finally unveiled their ‘Everything Everywhere’ brand, following the merger of the two mobile networks last year.