UK social media app TweetDeck sold for $30m – report
TweetDeck is to be bought for $30m (£19m) by Silicon Valley firm UberMedia, according to a news report.
advertising
Mobile trends by region: How do US, Europe and Japan compare?
Japan’s mobile users connect to the web much more than their US or European counter-parts, according to a new report looking at global mobile trends.
Aviva launches augmented reality campaign with agency balloon dog
Marketing agency balloon dog has supported Aviva with an augmented reality campaign designed to raise awareness of the insurer’s comprehensive product offering within the technology sector.
Location-based ads drive mobile shopping
The majority of mobile users (84%) participates in shopping on their device while on the go, according to new research.
Nokia teams up with Microsoft for Windows 7 smartphones
Nokia has struck a partnership with Microsoft to make Windows Phone 7 its primary smartphone operating system, as the phone maker aims to regain lost market share from Apple’s iPhone and Google’s Android platform.
Top tips: Anticipating your consumer’s interest – how to make your behavioural targeting campaign predictive
Predictive behavioural targeting is set to revolutionise advertising, but how can you make the most out of this new ad technique? Karim Attia, Chief Business Development Officer, offers a guide on just what predictive behavioural targeting campaigns can deliver.
Research round-up: 10th February 2011
This month’s top digital trends: Surge in real-time bidding | Top property websites | Brits ‘tighten purse strings’ | Ringback Tone Advertising | Sluggish e-retailers avoid downtime | VAT hike slows January sales | Entry-level smartphones | Casual games | Domain name sales
Twitter valued at $10bn as Google and Facebook both mull takeover bids
Twitter has been in talks with potential buyers, including Facebook and Google, who could take control of the micro-blogging site for as much as $10bn, according to a news report.
24MAS boosts global ad network with THQ buy
Mobile ad and app firm 24MAS has acquired THQ’s wireless operations and its global carrier business from parent company THQ, boosting its global distribution network.
User-generated video campaign captures Children’s’ reactions to Disneyland trip
Disneyland Paris and Walt Disney World this week launch their first major portfolio marketing campaign entitled ‘When Are You Going To Tell Them’, showing the reaction and real emotions by children when they are told they are going to visit a Disney park.