First product placement appears on UK TV
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
advertising
RadiumOne brings social and mobile ad network to UK
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
News Round-up: 4th March 2011
This week’s movers and shakers in the digital industry: IPC | Buongiorno | QVC | Code Computerlove | Reevoo | Affilinet | IDM | nugg.ad | BT | Visit England and Lastminute | AudienceScience | Guava | Tug | Shazam | LBi and bigmouthmedia | I Spy Marketing | Carrentals | Webcredible | Capablue | … [Read more…]
Right to reply: Bing’s integration of Facebook ‘Likes’ marks next phase in social search
How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.
Right to reply: Bing's integration of Facebook 'Likes' marks next phase in social search
How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.
Mobile Augmented reality to generate 1.4bn downloads by 2015
The increasing focus on incorporating augmented reality (AR) elements within mobile applications will lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015, up from just over 11 million last year.
First mobile web ad metrics launched
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).
Top 20 tips: Getting the most out of pay-per-click ads
It can be pretty easy to set up a Pay Per Click (PPC) advertising campaign, but getting the most out of your investment takes a bit more work. This latest series of Top 20 tips, from James Parker, senior PPC Consultant at Stream:20, gives you top tips on how to optimise your campaign.
Right to reply: How does the ASA’s new internet powers effect user reviews?
This week saw the Advertising Standards Authority’s new remit come into effect, giving the UK watchdog more power to penalize firms that run misleading claims on their websites and social media profiles. Richard Anson, CEO and co-founder of Reevoo looks at the implication of these new rules on user reviews.
Mobile Interactive Group buys mobile tech firm Golden Bytes
Mobile Interactive Group (MIG) has bought mobile technology, marketing and services company Golden Bytes, for an undisclosed sum.