Collective buys online video ad network Web TV Enterprise
Display ad technology firm Collective has acquired premium online video advertising network, Web TV Enterprise for an undisclosed sum.
advertising
US paid content consortium Journalism Online sold to Chicago printer
Journalism Online, a company started two years ago to help newspapers and magazines collect revenue from online readers, has been sold to Chicago-based printing firm RR Donnelley for an undisclosed sum.
US video ad marketplace expands to UK
Adap.tv has launched its video advertising marketplace in the UK, as the US-based firm sets up an office in London.
Right to reply: Mobile adspend underestimated?
This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…
Mobile advertising considered ‘too time consuming’ by agencies
An increasing number of advertising agencies see demand-side-platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile advertising campaigns are too time consuming and complex to plan and execute, and lack the effectiveness and transparency of online, according to a new report.
M&S Vs. Interflora: Top brands in Google AdWords legal battle
The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?
M&S Vs. Interflora: Top brands in Google AdWords legal battle
The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?
Sorrell hints at WPP’s return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
Sorrell hints at WPP's return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
Online Vs TV: Cadbury’s ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.