Does marketing really work for small businesses?
Nearly a third (65%) of UK SMEs have an annual marketing budget of less than £5,000, with many small businesses failing to set a budget at all, according to a new poll.
advertising
Search marketers boost local and mobile budgets- study
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a new survey-based report.
Click-through rates ‘three times higher from mobiles’
Click-through rates from search results displayed on a mobile phone in the UK are 2.7 times higher than from computers, according to new research.
Click-through rates 'three times higher from mobiles'
Click-through rates from search results displayed on a mobile phone in the UK are 2.7 times higher than from computers, according to new research.
InMobi in multi-million dollar ad pact with Amobee
Mobile ad network InMobi has struck a three year partnership with mobile ad solutions firm Amobee.
eBay Advertising drives new BMW online store campaign
eBay Advertising and BMW have announced a new advertising campaign to support the leading car maker’s first venture into e-commerce.
Advertisers plan to ramp up audience targeting budgets- survey
Industry confidence in audience targeting is on the rise, with 84.8% of agencies and 76.3% of advertisers currently use audience targeting, according to a new study.
Linking Mobile launches in UK as ‘first global mobile affiliate network’
Linking Mobile a UK-based global mobile affiliate network, has gone live with its first advertiser partners: Groupon, Peugeot and Ghost Telecom.
Guest comment: The advent of the ‘social internet’
With social media becoming the norm, how valuable are these new social connections to advertisers? Rupert Staines, managing director of RadiumOne, discusses how the internet has evolved to become a social platform in its own right and has changed the face of online advertising.
Google’s special $500m legal fund: Expecting fines from ad probe?
How often do you wade through the regulatory filings of dotcoms? Not the most exciting of digital papers, but a tenacious researcher would have spotted one interesting item in Google’s recent footnotes – a $500m fund to settle the probe from US Department of Justice investigation into its ad practices. An accounting trick to reduce … [Read more…]