Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore.
Pandora Media saw its shares soar above expectations, as the US-based online radio firm floated on the New York Stock Exchange this week.
Liane Dietrich, UK MD of affiliate network, LinkShare discusses the growth in mobile and explains how marketers should best capitalise on the mobile shopping boom.
The UK’s advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report.
Ad spending in Canada will grow faster than in the US until 2015, spurred by a rise in digital media, according to a new report.
Digital media has dramtically altered the way content is created, and it has opened up new opportunities for individuals to compete with giant corporations for market share. Michael Steckler, Northern Europe Managing Director, Criteo, takes a look at the importance of creativity in the changing digital landscape.
Retailers are failing in their online marketing, according to results revealed today in an online YouGov survey commissioned by Keybroker. The survey reveals that 77 per cent of consumers struggle to find good deals when searching on the internet.
Google is reportedly on the verge of buying online advertising technology company AdMeld. for about $400m, according to media reports.
TOMORROW FOCUS Media, Germany’s largest online publisher, is now offering advertisers the ability to target consumer advertising based on real-time weather conditions.
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.