US: Facebook set to overtake Yahoo in display advertising
Facebook will leap over Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, with Yahoo! at No. 2, according to new report.
advertising
Microsoft Advertising Exchange opens for business in UK
The Microsoft Advertising Exchange, a real-time bidded (RTB) marketplace that allows advertisers the ability to bid on ‘high-quality’ online inventory, has launched in the UK and Netherlands.
Nokia UK debuts interactive VoD campaign
Nokia has launched Tremor Video UK’s first inRoll ad format to complement its TV commercial for the new E7 mobile phone.
Nielsen’s new approach includes demographics
For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]
US: YouTube viewers ‘watch more than 5 hours of video a month’
176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to new research from comScore.
BBC News product launches on connected TV
The BBC has launched its BBC News product for connected TV which will bring video news clips via the web to living-room TV screens.
Video ad marketplace SpotXchange expands to UK
SpotXchange, a global marketplace of video ad inventory, is further expanding into the United Kingdom and Europe with the appointment of Andrew Moore, a former AOL Advertising (UK) executive, as SpotXchange’s new Managing Director in the UK.
Top UK networks unite for ‘mobile wallet’ service
Vodafone UK, Telefónica UK (the owners of O2) and Everything Everywhere (the joint venture between Orange and T-Mobile), are working on a mobile commerce joint venture, in a bid to improve mobile payments in the UK.
US ad network YuMe expands into Europe with London office
Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media.
Brands warned against using Facebook to target children
Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young.