Google delays third-party cookie ban until 2023
Google has delayed its long-promised decision of blocking third-party tracking cookies from Google Chrome, citing more time needed for businesses to adjust to the changes.
advertising
Guest comment: Premium video will prosper in the new identity landscape
Identity in advertising is evolving rapidly with deprecation of third-party cookies, meaning content producers and distributors must find a balance between connecting identity mechanisms across platforms to offer relevant advertising, and ensuring consumers feel comfortable about how their data is processed. Emmanuel Josserand, Brand, Agency and Industry Relations at FreeWheel, believes broadcasters and premium video … [Read more…]
Cannes Lions goes online only: Entries down despite 2-year gap
Cannes Lions is underway as a purely digital event for 2021, as the pandemic results in a more subdued festival of advertising creativity this year.
Apple’s crucial privacy changes: 3 tips for strengthening brands with first-party data
Mike Herrick, SVP Technology at Airship, shares his tips on how marketers can best adapt to Apple IDFA changes and more generally to the evolution of data privacy.
Top tips: Think twice about letting AI run your dynamic creative optimisation
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as … [Read more…]
Marketers: here’s why you don’t need to worry about iOS drop-outs
Apple’s long awaited App Tracking Transparency feature has arrived, and with it acceleration of the death of the third-party cookie. Magith Noohukhan, Customer Engagement Evangelist at Braze discusses why marketers shouldn’t be concerned about App Tracking Transparency opt outs.
Digital marketing 101: Art minus science = lost customers
James Rix, CEO of Crowdify Global argues how in marketers’ quest for amazing creativity to build brand awareness and reach, the technical part of the puzzle that sits behind all of this can get overlooked along the way.
Top tips: Marketers need to look beyond MarTech and rediscover the emotional connection
MarTech needs to support — not replace — the marketing strategy. As Norman Guadagno, CMO, Acoustic, says, adding more technology is not going to work if marketing forgets the importance of creating an emotional customer connection.
Tappx launches contextual audiovisual advertising solution
Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.
Tackling the misalignment: How helping sales and marketing teams collaborate can increase business success
Systemic problems in the relationship between sales and marketing teams have always existed, but working under lockdown, these problems have only been exacerbated. Simon Johnson, UK&I General Manager at Freshworks looks at how better alignment could bring business success.