Yahoo layoffs to begin this week?
Yahoo could be set to begin laying off thousands of employees as early as this week, as the Internet giant’s new chief executive finalises a major new strategy for the internet firm.
advertising
April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle
This year’s crop of April’s fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday’s hoaxes…
Google lets users monitor their own online activity
Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for.
Ad impression metrics ‘failing to meet standards’- study
A large portion of ad impressions in the US are not delivered according to plan, with the quality of ad delivery varying based on factors including site, placement, creative and targeting strategy, according to a new report.
IPA survey: Spotify voted best UK media owner by online advertisers
New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.
Top 50 web properties in the US
Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research.
ITV appoints 4th Screen Advertising for mobile ads
ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.
Friends Reunited relaunches with focus on nostalgia
Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.
Latin America: Social networking overtakes portals for first time
Social Networking has become the dominant online sector in Latin America, with Facebook accounting for 1 in every 4 minutes spent online, according to new data.
Top tips: The pitfalls of managing your brand in multiple languages
How do you ensure your marketing messages aren’t lost in translation? Patrick Eve, managing director of TranslateMedia, looks at examples of brand names that have rather unfortunate meanings in different countries, and how to avoid a similar fate.