Pinterest now third most popular social network in US
Pinterest has become the third most visited social network in the US, overtaking LinkedIn, according to new data.
advertising
Guest comment: Brands missing out on Smart TV
The rise of smart TVs provides advertisers with a platform that combines the targeting power of the web ads with the of high-impact of TV commercials. But what is the best way to reach consumers in this emerging medium? Bruno Pereira, Director & Co-Founder, TV App Agency takes a look at why brands are missing … [Read more…]
AOL sells patents to Microsoft for $1bn
AOL is to sell more than 800 technology patents and related applications to Microsoft for about $1.06bn, as the embattled online giant looks to return cash to investors.
Criteo protects ads from inappropriate sites with DoubleVerify partnership
Performance display ad firm Criteo has teamed up with Double Verfiry to ensure its clients ads do not appear on inappropriate or fraudulent sites.
DryNites launch iVillage partnership
Kimberly-Clark’s DryNites brand has launched a new online campaign, running until spring 2013, with leading lifestyle and community website, iVillage.
Former Microsoft manager joins Weborama
Andrew Pickaver is joining Weborama, the European leader in technology and data for online advertising, as the Technical Account Manager for clients of Adperf, its adserving and tracking platform.
UK online adspend approaches £5bn: Video and social drive record growth
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
Top tips: Technology gives performance marketers the edge
Technology-savvy players such as Amazon and eBay set the standard for technology and tools in the performance marketing channel. However, e-commerce sellers, advertisers and affiliate marketers of all sizes can benefit from utilising product data feeds. This technology enables simple access to new online channels that drive incremental revenue and consumer engagement with products. Rob … [Read more…]
Video viral of the week: Kotex Pinterest campaign
Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact. Find out why it’s our viral of the week below….
Top tips: Monetising Pinterest- challenges and advantages
Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]