Size matters: Large ads ‘boost brand awareness’
The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research.
advertising
Consumer trust in online, social and mobile advertising grows
Most consumers (92%) trust ‘social recommendations’ above all other forms of advertising, representing an 18% increase in 2007, according to new research.
Top tips: How to increase the click through rate of your email marketing campaign
Understanding your customer has never been more important, as there are now more platforms than ever to reach audiences. Philip Storey, Email Marketing Consultant, at eCircle, looks at how to evaluate the ‘customer need’ Vs ‘the business need’ to ensure information sent to an individual is relevant and engaging.
DG and MediaMind partner 24/7 Media to simplify online ad process
Ad management platform DG has struck a partnership with MediaMind and 24/7 Media, WPP’s marketing technology company.
Real Media revamps video ads for clients
Real Media Group has revamped its online video features for advertisers and publishers.
Internet marketing regulation – 95% of UK firms ‘yet to comply with EU cookie law on data protection’
UK businesses are rejecting the latest internet marketing regulations according to new research by KPMG. One month before the regulations become law a massive 95% of firms claim they have not yet complied with new EU cookies law – internet marketing regulation that extends the nature of data protection to cover cookies that track certain … [Read more…]
Internet audience measurement research – UK comScore deal
Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK – one of the most advanced approaches – comScore look set to replace … [Read more…]
Asia overtakes western markets for online video consumption- report
Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report.
Video advertising: 70% of in-stream impressions play all the way through
An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research.
Right to reply: Will Facebook ads turn off Instagram users?
Facebook’s most recent acquisition has been the biggest tech story in the past week, and the backlash from Instagram users has already begun. Rupert Staines, UK MD of RadiumOne, takes a look at what the deal will mean for the photo sharing app, and how Facebook can assuage customer fears over advertising and privacy breaches.