New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this … [Read more…]
Apple’s operating system iOS is the most effective platform for driving mobile ad impressions, according to new data. The study forms part of Opera Software’s first State of Mobile Advertising report, highlighting key data and trends in mobile advertising worldwide.
Mail Online – the world’s leading online English-language newspaper website – has turned its first ever profit as revenues rose 80% year-on-year, predominantly driven by online advertising sales. Revenues for the quarter were boosted in the UK by the Queen’s Jubilee and Euro 2012 football championship.
Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%.
The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide…
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Martin Stockfleth Larsen, CMO, Adform, looks at how real-time bidding is shaking up the world of display advertising.
UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the shift with mobile devices accounting for a 20% share of clicks against a 13% share of spend … [Read more…]
Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research.