Google and Oracle forced to publish list of paid bloggers
Google and Oracle have been ordered to reveal the names of those it pays for writing articles and blogs, following a dispute between the two technology giants.
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Reckitt Benckiser picks Syncapse to manage social media for 20 brands
Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol.
Right to reply: Facebook newsfeed ads – a dangerous temptation for brands?
Last week saw Facebook announce new ad format, allowing advertisers to run messages directly in user’s news feeds, whether they had ‘liked’ their page or not. Oliver Felstead, Managing Director, UK & EMEA, Coupons.com looks at the implications of the controversial addition to Facebook’s marketing arsenal…
Don’t mention the weather- Camping Club uses search re-targeting to boost sales
The Camping and Caravanning Club has launched a new online marketing campaign, called ‘Don’t mention the Weather’, designed at promoting great British days out to the 13 million people in the UK interested in camping.
YouTube runs skippable ads on mobiles
YouTube has introduced skippable ads on its mobile site, letting viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched.
Intel soundtracks your life with ‘Me The Musical’
Intel has launched a new campaign that creates a personalised movie for Facebook users, drawing upon their social media data to create ‘Me The Musical’.
US video ad trends- Facebook overtakes Yahoo as second biggest video site
Facebook has overtaken Yahoo to become the second most viewed video site in the UK, behind Google’s YouTube, according to new research.
Digital campaigns ‘boosted by Olympics’
Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found.
Global music trends- Streaming leads growth as physical sales drop 12%
Music streaming services such as Spotify, Deezer are leading driving much of its sales growth during this year, according to new research.
Facebook dips 6% as investors sell off shares at first chance
Facebook shares have fallen heavily as the first lock-up period, which stops sales by early investors, ended.