Stella McCartney begins multiplatform ad campaign
Fashion retailer Stella McCartney is working with online luxury fashion retailer Net-a-Porter to run a multiplatform ad campaign.
advertising
Google ‘yet to submit maps app to Apple’ for iPhone 5 users
Apple’s heavily-criticised new mapping system looks set to remain the only location app on the iPhone 5 for a while longer, as Google revealed it has not yet submitted its mapping service for inclusion on the App Store.
Vimeo debuts ‘tip jar’ for ad-free content
Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads.
Facebook tracks consumer purchase journey with Datalogix pact
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on Facebook it earned an additional $3 in … [Read more…]
Publicis buys ad agency LBi for €416m
Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach.
Right to reply: Salesforce’s cloud- is all marketing becoming social media?
Last week, Salesforce.com unveiled its ‘marketing cloud’ Dreamforce. Analysts and other industry watchers have suspected the move following its purchase of social marketing businesses like Radian6 and Buddy Media over the past couple of years. Jesse Noyes, Managing Editor at Eloqua, looks at what this means for the cloud business and marketing spaces.
Real Media ties network with Microsoft Ad Exchange
Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients.
Sky partners with Affiliate Window for Now TV
NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign.
Video viral of the week: Toyota offers sweets for tweets
To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See why it’s our video viral of the week below…
Case study: Ubisoft triples game sales via Facebook targeting
Ubisoft managed to triple sales by 300% in just 3 months through a targeted Facebook campaign for its Settlers Online game by focusing on users most likely to convert and purchase. This case study looks at how the games giant made smart use of targeting and bid optimisation to get the most out of its … [Read more…]